‘BReast CAncer Genes and Me’ is a digital patient empowerment project that’s set to transform the experience of people with a diagnosis of breast cancer that might have implications on other family members.
The project introduces the concept of genetic testing for breast cancer in an accessible format, presented as a six-part series of colourful animations. Each video features digestible information accompanied by gentle music and a clear voiceover that takes the participant through the process and implications of genetic testing.
This project has been developed as part of a Collaborative Working initiative between the South West Genomic Medicine Service Alliance and AstraZeneca UK, and has been co-designed by clinicians and patients alike, providing an overview of the genetic testing pathway from start to finish.
BReast CAncer Genes and Me aims to streamline the consent process for breast cancer genetic testing through a digital consent pathway, supporting patients and their families through every stage and guiding them to become confident decision-makers.
View the videos below or on our YouTube channel here:
What is genetic testing and how might it affect me?
What are the potential results of this test and what might they mean?
What are the health risks associated with this gene alteration?
I am male and I have breast cancer does this affect me?
What else should I know about getting a genetic test?
Are certain racial or ethnic populations at greater risk?
Last updated: November 01, 2023